PRIVACY POLICY

Last updated: 22 August 2026

At Baby Sleep and Smile, we are committed to protecting the privacy and personal data of individuals and families who visit our website, request information or use our services.

This Privacy Policy explains what personal data we may collect, how and why we use it, the legal basis for processing, how long we retain it, who we may share it with and the rights available to users regarding their personal data.

1. DATA CONTROLLER

The data controller responsible for the processing of personal data collected through this website is:

Company name: FINMATCH PARTNERS S.L.
Trading name: Baby Sleep and Smile
Tax ID (NIF): B70668587
Registered address: Plaza Manos Unidas, 5 – Bl. C 7 D, 29010 Málaga (Málaga), Spain
Email: plan@babysleepandsmile.com
Website: https://babysleepandsmile.com/

Hereinafter, Baby Sleep and Smile.

2. WHAT PERSONAL DATA MAY WE COLLECT?

Depending on how users interact with Baby Sleep and Smile, we may process different categories of personal data.

Identification and contact details

We may collect:

• First and last name.
• Email address.
• Telephone number.
• Country or city of residence.
• Information voluntarily provided through forms, email, WhatsApp, social media or other communication channels.

Information related to the purchase or provision of services

When a user requests information, books a session or purchases one of our services, we may process information such as:

• Service requested.
• Date and time of sessions or consultations.
• Information necessary to manage and provide the service.
• Communications with Baby Sleep and Smile.
• Information related to bookings, payments and invoicing.

Information related to infant and child sleep

In order to properly provide our infant sleep consultancy and support services, a parent, guardian or legal representative may provide us with information relating to a baby or child.

This information may include:

• Age.
• Usual schedules.
• Sleep routines.
• Number and duration of naps.
• Night awakenings.
• Bedtime routines.
• Sleep-related habits.
• Feeding information relevant to sleep routines.
• Environmental sleep conditions.
• Information about recent routine changes.
• Any other information the family considers relevant to the service.

Baby Sleep and Smile will seek to collect only the information reasonably necessary to assess each individual case and provide the requested service.

3. HEALTH-RELATED INFORMATION

In certain circumstances, parents, guardians or legal representatives may voluntarily provide information relating to the physical or emotional health of the child where they consider it relevant to understanding their sleep patterns.

Such information may constitute a special category of personal data.

Baby Sleep and Smile will limit the processing of such information to what is necessary for the provision of the requested service and will apply appropriate confidentiality and security measures.

Where explicit consent is required under applicable law for the processing of special category data, such consent will be requested from the relevant individual or legal representative.

The services offered by Baby Sleep and Smile are intended as infant sleep consultancy and support services and do not replace medical diagnosis, medical treatment or professional care provided by paediatricians, doctors, psychologists or other qualified healthcare professionals.

Any concerns relating to the health of a baby or child should be discussed with an appropriate healthcare professional.

4. CHILDREN’S DATA

Baby Sleep and Smile’s services are intended for parents, guardians and legal representatives, and not directly for children.

The website is not designed for minors to provide personal data directly.

Information relating to a baby or child should only be provided by their parent, guardian, legal representative or another person legally authorised to do so.

By providing information relating to a minor, the user confirms that they have the necessary authority and legal basis to provide such information.

Baby Sleep and Smile will process children’s information with particular care and only for purposes directly related to the provision of the requested services.

If Baby Sleep and Smile becomes aware that a minor has directly provided personal information without the necessary authorisation, we may delete such information.

5. BROWSING AND TECHNICAL DATA

When users access the website, certain technical information relating to their browsing activity may be collected automatically, including:

• IP address.
• Browser type.
• Operating system.
• Device type.
• Date and time of access.
• Pages visited.
• Time spent on the website.
• Information generated through cookies and similar technologies.

Further information about cookies used on this website is available in our Cookie Policy.

6. WHY DO WE PROCESS PERSONAL DATA?

Personal data may be processed for the following purposes.

Responding to enquiries

To manage and respond to questions, requests or enquiries received through:

• Website forms.
• Email.
• WhatsApp.
• Social media.
• Other communication channels.

Providing contracted services

To use the information provided by families in order to:

• Assess sleep routines.
• Understand the circumstances of each individual case.
• Prepare recommendations.
• Develop sleep plans or guidance.
• Provide consultancy sessions.
• Monitor progress.
• Maintain necessary communication during the service.

Managing appointments and bookings

To manage:

• Bookings.
• Rescheduling.
• Cancellations.
• Reminders.
• Session scheduling.

Managing payments and invoicing

Where necessary, to process information required to:

• Process payments.
• Issue invoices.
• Manage payment-related incidents.
• Comply with accounting, tax and administrative obligations.

Sending marketing communications

Where consent has been given or another valid legal basis applies, Baby Sleep and Smile may send information regarding:

• Services.
• New programmes.
• Courses.
• Resources relating to infant sleep.
• Educational content.
• Promotions.
• Baby Sleep and Smile news.

Users may request to stop receiving these communications at any time.

Improving and protecting the website

Technical data may be used to:

• Ensure website security.
• Identify errors.
• Prevent unauthorised access.
• Prevent fraudulent use.
• Analyse website performance.
• Improve the user experience.

7. LEGAL BASIS FOR PROCESSING

Depending on the specific purpose, Baby Sleep and Smile may process personal data on one or more of the following legal bases.

Consent

Where users voluntarily provide their personal data through:

• Forms.
• Subscriptions.
• Requests for information.
• Acceptance of marketing communications.
• Non-essential cookies.

Where necessary for the processing of special categories of personal data, explicit consent may be requested.

Performance of a contract or pre-contractual measures

Where personal data is necessary to:

• Manage a request relating to our services.
• Enter into a service agreement.
• Manage a booking.
• Provide a contracted service.
• Follow up on a service that has been purchased.

Compliance with legal obligations

Certain information may be processed or retained in order to comply with:

• Tax obligations.
• Accounting obligations.
• Administrative obligations.
• Commercial obligations.
• Other legal requirements.

Legitimate interests

Where applicable, certain processing activities may be based on Baby Sleep and Smile’s legitimate interests in:

• Protecting its systems.
• Preventing fraud.
• Properly managing client relationships.
• Protecting and enforcing its legal rights.

Where legitimate interests are relied upon, an appropriate balance will be considered between Baby Sleep and Smile’s interests and the rights and freedoms of the individuals concerned.

8. DATA RETENTION

Personal data will only be retained for as long as necessary to fulfil the purposes for which it was collected.

As a general rule:

• Enquiries will be retained for the period necessary to respond and carry out any relevant follow-up.
• Client data will be retained while a professional or contractual relationship exists.
• Information provided for sleep consultancy and support will be retained for as long as necessary to provide and follow up on the service.
• Tax, accounting and administrative documentation will be retained for the periods required by law.
• Personal data used for marketing communications will be retained until the user withdraws consent or requests to stop receiving such communications.

Once the relevant purpose has ended, data may remain securely blocked for the period necessary to address possible legal liabilities.

After this period, the data will be deleted.

9. RECIPIENTS OF PERSONAL DATA

Baby Sleep and Smile does not sell, rent or commercially trade users’ personal data.

However, in order to operate its business, FINMATCH PARTNERS S.L. may use external service providers who may have limited access to certain personal data.

These providers may include companies providing:

• Website hosting.
• Website maintenance.
• Email services.
• Cloud storage.
• Customer management systems.
• Booking systems.
• Video conferencing services.
• Payment processing.
• Invoicing.
• Analytics.
• Marketing services.
• Communication tools.
• Accounting or administrative services.

Where such providers act as data processors, they must process the data in accordance with the instructions of FINMATCH PARTNERS S.L. and comply with applicable data protection obligations.

Personal data may also be disclosed where required by law or requested by competent courts, administrative authorities or public bodies.

10. WHATSAPP AND SOCIAL MEDIA

Baby Sleep and Smile may use third-party platforms including:

• WhatsApp.
• Instagram.
• Facebook.
• Other social networks or messaging services.

Where a user voluntarily contacts Baby Sleep and Smile through these platforms, certain personal data may also be processed by the companies operating those services in accordance with their own privacy policies.

We recommend that users do not share unnecessary medical information, highly sensitive documents or excessively detailed information relating to children through social media.

11. INTERNATIONAL DATA TRANSFERS

Baby Sleep and Smile provides services to clients who may be located outside Spain, including Dubai and other locations in the United Arab Emirates.

In addition, certain technology providers used to deliver our services may process or store information outside the European Economic Area.

Where international transfers of personal data take place, FINMATCH PARTNERS S.L. will implement the safeguards required by applicable data protection legislation.

Depending on the circumstances, such safeguards may include:

• Adequacy decisions.
• Standard Contractual Clauses approved by the European Commission.
• Specific data protection agreements.
• Additional technical and organisational safeguards.
• Other legally recognised mechanisms.

12. DATA SECURITY

FINMATCH PARTNERS S.L. will implement reasonable technical and organisational measures designed to protect personal data against:

• Loss.
• Unauthorised access.
• Alteration.
• Destruction.
• Improper disclosure.
• Fraudulent use.
• Unlawful processing.

Security measures will be adapted to the nature of the information being processed and the level of risk involved.

However, no system connected to the Internet can guarantee absolute security.

For this reason, users are advised not to provide sensitive information that is not necessary for the provision of the service.

13. USER RIGHTS

Individuals may exercise the rights granted to them under applicable data protection law.

These include:

Right of access

Users may request information about the personal data we process about them.

Right to rectification

Users may request the correction of inaccurate or incomplete personal data.

Right to erasure

Users may request the deletion of their personal data where the legal requirements for erasure are met.

Right to object

Users may object to certain types of processing of their personal data.

Right to restriction of processing

Users may request that the processing of their personal data be restricted in certain circumstances.

Right to data portability

Where applicable, users may request to receive certain personal data in a structured, commonly used and machine-readable format and, where technically feasible, have it transferred to another data controller.

Right to withdraw consent

Where processing is based on consent, users may withdraw their consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Right not to be subject to certain automated decisions

Where applicable, users have the right not to be subject to decisions based solely on automated processing where such decisions produce legal effects or similarly significantly affect them.

14. HOW TO EXERCISE YOUR RIGHTS

Users may exercise their data protection rights by contacting:

plan@babysleepandsmile.com

The request should specify the right the individual wishes to exercise and include sufficient information to identify the person making the request.

Where there is reasonable doubt regarding the identity of the person making the request, FINMATCH PARTNERS S.L. may request additional information solely for the purpose of verifying their identity.

The exercise of these rights will generally be free of charge, except in the exceptional circumstances permitted by applicable law.

15. COMPLAINTS TO A SUPERVISORY AUTHORITY

If users believe that the processing of their personal data does not comply with applicable data protection law, they may lodge a complaint with the competent supervisory authority.

In Spain, users may contact the:

Spanish Data Protection Agency (Agencia Española de Protección de Datos – AEPD)
www.aepd.es

This does not prevent users from contacting Baby Sleep and Smile first at:

plan@babysleepandsmile.com

in order to attempt to resolve any matter relating to the processing of their personal data.

16. MARKETING COMMUNICATIONS

Baby Sleep and Smile may send informational or marketing communications where:

• The user has given consent.
• There is a previous contractual relationship and applicable law permits such communications.
• Another valid legal basis applies.

Users may unsubscribe at any time using the mechanism provided within the relevant communications or by contacting:

plan@babysleepandsmile.com

17. COOKIES

May use first-party and third-party cookies.

Strictly necessary cookies may be used to enable the proper operation of the website.

Analytics, advertising or other cookie categories requiring consent will not be installed until the user has given the appropriate consent where required by applicable law.

Users should be able to:

• Accept cookies.
• Reject cookies.
• Configure their preferences.
• Withdraw consent at a later date.

Detailed information is available in the website’s Cookie Policy.

18. AUTOMATED DECISION-MAKING

As a general rule, Baby Sleep and Smile does not make decisions based solely on automated processing that produce legal effects or similarly significant consequences for users.

Recommendations relating to infant sleep are prepared with reference to the information provided by families and the assessment carried out within the scope of the services provided.

19. APPLICABLE DATA PROTECTION LAW

The processing of personal data carried out by FINMATCH PARTNERS S.L., trading as Baby Sleep and Smile, will primarily be governed by:

• Regulation (EU) 2016/679, General Data Protection Regulation (GDPR).
• Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD).
• Other applicable Spanish and European data protection legislation.

As Baby Sleep and Smile may provide services to families residing in Dubai and elsewhere in the United Arab Emirates, applicable UAE data protection legislation will also be taken into account where relevant, including Federal Decree-Law No. 45 of 2021 Regarding the Protection of Personal Data.

20. CHANGES TO THIS PRIVACY POLICY

FINMATCH PARTNERS S.L. reserves the right to amend this Privacy Policy where necessary to reflect:

• Changes in legislation.
• New guidance issued by data protection authorities.
• Changes in business activities.
• New services.
• Technological developments.
• New providers or tools.
• Changes to the way personal data is processed.

The current version will remain available on the website at all times.

21. CONTACT

For any questions relating to privacy or the processing of personal data, please contact:

FINMATCH PARTNERS S.L.
Baby Sleep and Smile
Tax ID (NIF): B70668587
Registered address: Plaza Manos Unidas, 5 – Bl. C 7 D, 29010 Málaga (Málaga), Spain
Email: plan@babysleepandsmile.com
Website: https://babysleepandsmile.com/PARTNERS S.L.
Baby Sleep and Smile
NIF: B70668587
Domicilio: Plaza Manos Unidas, 5 – Bl. C 7 D, 29010 Málaga (Málaga), España
Email: plan@babysleepandssmile.com
Web: https://babysleepandsmile.com/